Although Rite Aid had some good sales last year, it is not long until this drugstore will lose the race unless it comes up with a strategic plan.
The Plenti Rewards program that offered substantial discounts and rewards for loyal customers, including savings at Exxon and Mobil gas stations is no longer available. Also, you will find every product in the store, from prescription drugs to personal care and beauty items highly priced.
With a limited selection of items, unorganized stores, and fewer locations, Rite Aid will have a hard time competing with the largest pharmacy chains in the United States.
The merger that was about to happen between Albertsons and Rite Aid is no longer happening. This means that Rite Aid is on its own once again. The only thing that can help Rite Aid recover its losses and brand image is to be quick in identifying its niche in the drug store space.
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